Project Leader | Mentor

Stefano Cardini,
Federica Ricci,
Elisa Chiodo

Project Authors

Dai Wei,
Linyi Yao,
Nihar Mehta,
Vaidehi Prajapati,
Xingzhen Qin

The Luxury of Water

For the first time, Action Aid plans to participate in a communication project at the Milan Design Week, in order to raise awareness of the Millennials and G-Zen targets, bringing attention to its commitment to social issues like the right and access to water.

After analyzing the best practices benchmark, students envision an effective customer journey aimed at connecting people emotionally. The group planned an interactive installation where visitors could experience what really means that clean water could be a luxury. In addition, they design the whole communication campaign-related partnerships.

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