Dai Wei, Linyi Yao, Nihar Mehta, Vaidehi Prajapati and Xingzhen Qin, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury of Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Dai Wei, Linyi Yao, Nihar Mehta, Vaidehi Prajapati and Xingzhen Qin, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled ‘The Luxury of Water’, run by Domus Academy in collaboration with ActionAid and AKQA.
Project Leader | Mentor
Stefano Cardini,
Federica Ricci,
Elisa Chiodo
Project Authors
Dai Wei,
Linyi Yao,
Nihar Mehta,
Vaidehi Prajapati,
Xingzhen Qin
For the first time, Action Aid plans to participate in a communication project at the Milan Design Week, in order to raise awareness of the Millennials and G-Zen targets, bringing attention to its commitment to social issues like the right and access to water.
After analyzing the best practices benchmark, students envision an effective customer journey aimed at connecting people emotionally. The group planned an interactive installation where visitors could experience what really means that clean water could be a luxury. In addition, they design the whole communication campaign-related partnerships.
