Project Leader | Mentor

Andrea Venturi

Project Authors

Mariana Saleme Murad
Julija Umek
Sayali Gatne
Soumya Narang

Augeo
Augeo
Augeo
How does AUGEO work?

AUGEO is a fully digital platform supported by its own app, enabling users to buy, sell, and trade fractional shares in luxury vehicles. The platform offers real-time trading and auctions, creating an efficient and seamless marketplace for shared ownership.

  • Each car is represented by a digital twin
  • This twin is tokenised and divided into fractional shares
  • Users can buy these shares directly through the AUGEO app
  • Ownership records are securely stored on the blockchain
  • Investors can receive AI-driven advice to manage their portfolios

Through strategic partnerships, high-quality digital content, and data-driven marketing, the students designed a digital communication ecosystem that strengthens brand authority, engages a new generation of investors, and promotes long-term value.

AUGEO represents a natural evolution in the world of collecting — blending heritage, exclusivity, and investment appeal to meet the needs of today’s market. With RM Sotheby’s at the forefront, this project doesn’t just preserve the legacy of car collecting — it reimagines its future, making it more dynamic, inclusive, and valuable than ever before.

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