Semester in Service Design
The Course
A 15-week journey into Service Design that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Who Should Apply
Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.
IELTS 5.0 certificate or equivalent is required.
All courses are taught in English. A high level of proficiency in the English language is required.
Course Structure and Intakes
The Semester Course structure is organized in two modules. Each module includes one theoretical course and one workshop in the specific area of interest.
Partcipants can select one of the following intakes:
FIRST INTAKE
From February 15 to May 28 2021
SECOND INTAKE
From April 6 to July 16 2021
Explore the Program
1st INTAKE
DESIGN THINKING – Theoretical Course
The objective of Design Thinking is to involve consumers, designers and business people in an integrative process to imagine future states and bring products, services, and experiences to market. Through a series of theoretical lectures and practical activities, the course provides students a clear perspective on this subject.
SERVICE DESIGN – Workshop
The workshop provides students a clear framework encompassing all the key steps to be undertaken and the tools to be used to design new service systems or improve existing ones.
BUSINESS FOR DESIGN – Theoretical Course
The Business for Design course offers students the possibility to understand and put into practice real-life business scenarios and to appraise the core aspects that determine the economic performance and viability of a company, studio or consultancy.
EXPERIENCE DESIGN – Workshop
The Experience Design workshop explores, by way of studio-based activities, the designing process from the point of view of the people (not users, neither consumers) in their day to day life context.
2nd INTAKE
BUSINESS FOR DESIGN – Theoretical Course
The Business for Design course offers students the possibility to understand and put into practice real-life business scenarios and to appraise the core aspects that determine the economic performance and viability of a company, studio or consultancy.
EXPERIENCE DESIGN – Workshop
The Experience Design workshop explores, by way of studio-based activities, the designing process from the point of view of the people (not users, neither consumers) in their day to day life context.
STORYTELLING & VISUAL NARRATIVE – Theoretical Course
The course provides an intensive exploration of visual and structural elements of storytelling and visual narratives where students engage with the necessary tools to design a user experience and to create user scenarios and storyboards.
SERVICE DESIGN – Workshop
The workshop provides students a clear perspective and a clear framework encompassing all the key steps and the tools to design new service systems or improve existing ones: as-is assessment, to-be alignment, stakeholders profiling, customer journey mapping, service blueprinting, prototyping and testing.
Companies
Several prestigious companies and design studios collaborate with Domus Academy Service Design programmes, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections.
Get Inspired
Check out some projects that our students have completed with top brands.
MiLEND
In collaboration with Comune di Milano
#Souvernirsfromthesea, fifteen stories recovered from the sea
Project in collaboration with Elisa Chiodo and Angela Ponzini
Re-vibe
Project in Collaboration with Bombay Sapphire
MAGAZINES ABOUT COVID-19
Meet your faculty
Your Program Leader
Michele Aquila
After earning his Master’s in Architecture from the University of Florence, Michele Aquila became a partner of Interaction Design Lab Srl, where he led service and interaction design projects for clients in the public and private sectors. In 2011, Michele founded U10, a studio specializing in online publishing and new media. He then launched Tweetbook, an award-winning online service that publishes ebooks based on Twitter conversations.
Michele previously taught design courses at NABA and the Istituto Europeo di Design. He joined the faculty of Domus Academy in 2016 as the program leader of the Master in Interaction Design.
Fees
The Semester’s programme in Business Design involves the following costs:
All Students
€ 8500
| Fee | Description |
| € 0 | Pre-Enrollment |
| € 8500 | Tuition |
Scholarships
Domus Academy is proud to support talented students with scholarship opportunities. Watch this space to discover the latest calls for scholarships launched in collaboration with leading brands, design studios, and publishers.