In the Master in Service Design program, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.
Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organizations.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, interaction design, architecture, or creative coding.
It is also open to candidates with a background in business design, communication science, new media, psychology, sociology, or equivalent, if they are motivated by interest in service design and have a strong portfolio.
All courses are taught in English, so a knowledge of the English language is essential. Click “Requirements” for details.
Graduates of this program may choose to launch their own business or to find employment in established organizations such as service companies, design consultancies, corporations, or public sector agencies.
Job titles include:
- Service designer
- User experience designer
- User interaction designer
- Design strategist
- Interaction designer
Explore the Program
The Master in Service Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The program consists of four customizable course/workshop modules, followed by a professional experience period and a final portfolio presentation.
Coursework focuses on storytelling and visual narratives, business design thinking, and design thinking. You will learn to solve human-centered problems by using technology, visual design, and human factors to create user-friendly, relevant service experiences.
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects to improve existing services and create new user experiences that improve the relationship between service providers and customers.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Service Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections.
Check out some projects that our students have completed with top brands.
Project in Collaboration with Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”
Meet your faculty
Your Program Leader
After earning his Master’s in Architecture from the University of Florence, Michele Aquila became a partner of Interaction Design Lab Srl, where he led service and interaction design projects for clients in the public and private sectors. In 2011, Michele founded U10, a studio specializing in online publishing and new media. He then launched Tweetbook, an award-winning online service that publishes ebooks based on Twitter conversations.
Michele previously taught design courses at NABA and the Istituto Europeo di Design. He joined the faculty of Domus Academy in 2016 as the program leader of the Master in Interaction Design.
Fees and Scholarships
Each one-year Academic Master’s program (60 ECTS) at Domus Academy involves the following costs, in addition to a € 540 diploma fee, which must be paid at least one week before the course start date. The Academic Master’s diploma is recognized by MIUR and awarded by NABA.
Matriculation Fee: € 540
See the Tuition Fees page for more information.
EU & Switzerland Students
Non - EU students
Domus Academy is proud to support talented students with scholarship opportunities. Watch this space to discover the latest calls for scholarships launched in collaboration with leading brands, design studios, and publishers.