In the Master in Service Design program, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.
Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organizations.
Who Should Apply
The program is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, interaction design, architecture, or creative coding.
It is also open to candidates with a background in business design, communication science, new media, psychology, sociology, or equivalent, if they are motivated by interest in service design and have a strong portfolio.
All courses are taught in English. A high level of proficiency in the English language is required.
Graduates of this program may choose to launch their own business or to find employment in established organizations such as service companies, design consultancies, corporations, or public sector agencies.
Job titles include:
- Service designer
- User experience designer
- User interaction designer
- Design strategist
- Interaction designer
EXPLORE THE PROGRAMME
EXPLORE THE PROGRAMME
The Master’s in Service Design programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
ACADEMIC MASTER'S PROGRAMME
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
INTERNATIONAL DOUBLE AWARD MASTER’S
From September 2021, Domus Academy will expand the offering for students with the addition of a double award master’s programme path. This will enable student to obtain an Academic Master’s Degree validated by the Italian MUR and a Master of Arts degree, with an international UK validation from Regent’s University London.
Students will be able to integrate the current master programme path consisting of 5 modules including a curricular internship and a final project workshop with additional classes and a more in-depth individual final project.
The UK validation will give students a more international recognition of their study path and the possibility to gain a Master of Arts Degree (90 ECTS) issued by Regent’s University London that will enable them to access to the majority of international PhD programmes.
Coursework focuses on storytelling and visual narratives, business design thinking, and design thinking. You will learn to solve human-centered problems by using technology, visual design, and human factors to create user-friendly, relevant service experiences.
Guided by industry professionals and faculty project leaders, you will work with leading companies on practical projects to improve existing services and create new user experiences that improve the relationship between service providers and customers.
To gain real experience working in your field, you will choose from an internship at a company site, a work project on campus in collaboration with a company, or an entrepreneurship module. In each case, you will benefit from mentorship, an inside perspective on your field, and valuable career connections.
Several prestigious companies and design studios collaborate with the Master in Service Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections.
Meet your faculty
Your Program Leader
After earning his Master’s in Architecture from the University of Florence, Michele Aquila became a partner of Interaction Design Lab Srl, where he led service and interaction design projects for clients in the public and private sectors. In 2011, Michele founded U10, a studio specializing in online publishing and new media. He then launched Tweetbook, an award-winning online service that publishes ebooks based on Twitter conversations.
Michele previously taught design courses at NABA and the Istituto Europeo di Design. He joined the faculty of Domus Academy in 2016 as the program leader of the Master in Interaction Design.
The Master’s Service Design at Domus Academy involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.
EU & Switzerland students
Academic Master’s Total Fee Feb 2022: €19900
Matriculation Fee: € 540/650
See the Tuition Fees page for more information.
EU & Switzerland Students
Academic Master's: € 18900
Double Award Master's: € 21900
Non - EU students
Academic Master's: € 24900
Double Award Master's: € 29000