Master inService Design
During the Master in Service Design, students acquire proficiency of prototyping, problem solving and business, trough a cross-disciplinary approach, involving case studies and users observation.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11 months
Accreditation MUR/Italy
ECTS 60
DUAL AWARD MASTER
Duration 14 months
Accreditation UK
ECTS 90
The Master’s in Service Design programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of five terms, each including a subject module and a workshop module. The fifth term is dedicated to the Industry Placement. The programme concludes with the presentation of the Final Project
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Dual Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
As part of the Dual Award Master’s programmes, students attend additional dedicated lectures in each of the five terms of the Master’s structure, which also includes an Industry Placement. A sixth and final term is centred on the development of the Major Project, marking the conclusion of the academic journey.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programmes.
In the Master’s in Service Design programme, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.
Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organisations.
The programme is designed for students with a first-level degree and/or professional experience in product design, visual and graphic design, interaction design, architecture, interior design, or creative coding.
Applicants with a background in communication sciences, psychology, sociology, or related disciplines may also be considered, provided they demonstrate strong motivation to undertake research within the programme’s subject area. All courses are taught in English.
A high level of proficiency in the English language is required.
Participants can succeed as Service Designers and secure roles in design consultancies, corporations, service companies, as well as NGOs, government agencies, and research institutions – or pursue a career as a consultant or entrepreneur. Job titles and career paths to consider include:
- service designer
- Systemic Designer
- User Experience Designer
- Design Researcher
- Design Strategist
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Dual Award Master’s Programme.
Matriculation Fee: € 540/650
EU & EFTA students fee
Academic Master
€ 23.500
Pre-Enrollment: € 3.000
Tuition: € 20.500
Fee from Sept 2026 € 23.900
Dual Award Master
€ 26.500
Pre-Enrollment: € 3.000
Tuition: € 23.500
Fee from Sept 2026 € 27.900
Non-EU Students Fee
Academic Master
€ 28.500
Pre-Enrollment: € 3.000
Tuition: € 25.500
Fee from Sept 2026 € 28.900
Dual Award Master
€ 32.500
Pre-Enrollment: € 3.000
Tuition: € 29.500
Fee from Sept 2026 € 32.900
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Norway
- Holland
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies. He transitioned into roles as a strategist and later as a design manager for a major consultancy.
Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.
Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies.
He transitioned into roles as a strategist and later as a design manager for a major consultancy.
Previously, he was an experimental musician, traversing different genres, unconventional styles and gears. Giovanni co-founded GAME – The Italian Journal of Games Studies and Speculative Futures Milan.
Pier Bardoni, Julie Blitzer, Stefania Berselli, Stefano Cardini, Silvio Cioni, Angelica Fontana, Federica Fragapane, Nima Gazestani, Andrea Pedrina, Andrea Piccolo, Andrea Pinchi, Laura Polazzi, Ilaria Scarpellini, Luca Troisi, Eray Alan, Alberto Andreetto, Fabio Besti, Marie Pierre Schickel, Edoardo Fano.
Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.
Ece holds a Ph.D. in Design for Cultural Heritage, focusing deeply on exploring design methods and methodologies within heritage activation processes, audience engagement strategies, digitalisation, and organisational change initiatives. She specialises in innovating the experiences of cultural institutions and brand companies that draw upon cultural, artistic, and entrepreneurial heritage.
In her role as a design practitioner, Ece leads projects related to design research, service, and experience design. She is the founder of Jüniör, a research-oriented and heritage-driven design studio and serves as the co-founder of FFFWD.
