In 2015 Pasquale Junior started working together with his father, CEO and Chairman Pasquale Natuzzi, on the rebranding project resulting in a deep renovate process of the communication strategy creating an addition to Natuzzi signature style, adding the Apulian – Mediterranean lifestyle as the focus of the brand communication.

In a few years he was appointed Communication Director & Deputy Creative DirectorStylist & Creative Director and Chief Creative & Marketing Officer.

He explores fresh avenues in the development of new products and has launched a new brand strategy with the goal of transforming Natuzzi Italia into a lifestyle brand that is able to attract new generations of consumers through an experiential approach that unites design, communication, events and interactive projects.  In 2019, he was also appointed Regional Manager Emerging Markets

He likes to describe himself as a contemporary nomad, with firm roots in Puglia and Milan, but with an eye on the world, which he constantly explores in search of new talent in the art and design world.

He is passionate about fashion and craftsmanship and personally designs his clothes, which are made by “masters” of Neapolitan and Apulian tailoring.

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