The event will feature Iman Alexandra Serrhini, Guest Relations & Private Conciergerie – Ultra-Luxury Client Experience at Villa d’Este and former Domus Academy student, in conversation with Sabrina Firman

Who is Iman Alexandra Serrhini?
Iman Alexandra Serrhini is a client relations and customer experience specialist with international experience across Italy, Canada, and the U.S., working with UHNW clients in ultra-luxury hospitality and fashion. Her background includes roles with brands such as Fendi, Gucci, Moncler, and Mackage, where she managed VIC clients, CRM, events, and bespoke client experiences. She pursued a Master’s degree in Luxury Brand Management at Domus Academy after completing a Bachelor’s degree in Fashion Design in Montreal, further strengthening her understanding of luxury, creativity, and brand experience from both a strategic and international perspective.

Fluent in five languages, she brings a highly personalised and culturally refined approach to service. Since April 2026, she has been part of the Guest Relations team at Villa d’Este, focusing on ultra-luxury hospitality for UHNW clientele.

Conversation with Sabrina Firman
Sabrina is a fashion and lifestyle industry consultant with over 25 years of experience across strategic brand development, experiential retail, and emerging talent mentorship. Founder and CEO of The Firman, she supports brands, startups, and major retailers in shaping identity, product and growth strategies.

Why join?
Gain insights into the evolving world of luxury through Iman’s journey from fashion to ultra-luxury hospitality and the art of serving UHNW clients.

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