Domus Academy new collaboration with Ducati
A new challenge for Domus Academy students with one of the most internationally renowned Italian brands. Students of the Identity Design Workshop are currently working on the design of a new engaging, sophisticated and contemporary promotional campaign to reinforce the brand and build awareness.
Students also visited the Milano Flagship store: a fundamental step to deepen their knowledge of the current communication strategy and a starting point to plan their proposals for an evolution of the current retail experience.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.