Students Work with Artemest to Promote Luxury Craftsmanship
Students within Domus Academy’s Master in Luxury Brand Management, Master in Product Design, and Master in Fashion Styling and Visual Merchandising programs developed branding concepts for Artemest, an online retailer of luxury Italian furniture and home décor, during the Strategic Brand Management workshop.
Students Alberto Negro, Alexia Alexopoulou, Ayse Sengor, Lucy Mittelsteiner, Snigdha Singh, José Jimenez, Raneen Haidis, and Beatriz Gresa had the pleasure of presenting their brand management ideas to the entire Artemest team at the company’s beautiful headquarters in Milan, which is decorated with original pieces by Italian artisans.
The students shared a statement about the workshop: “Companies working with universities for academic purposes seldom showcase this level of commitment to the growth of the students and their projects”.
It was a fantastic experience for students to have the chance to chat with the employees and learn more about what is hidden behind “the Online Destination for Luxury Craftsmanship.” Moreover, our students got great feedback that will help them challenge their knowledge about brand management even further.
Congratulations to all the students involved, and thanks to the Artemest team!
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.