The Most Visionary Postgraduate Design School


Domus Academy and Associazione Archivio storico Olivetti together for the conference “Libri Rossi Olivetti. Molto più che un progetto di corporate identity”

November 20th 2018
9:00 AM to 5:30 PM

@ Domus Academy Hall 00
via Darwin 20, Milan

Domus Academy, in collaboration with Associazione Archivio storico Olivetti and as part of the forthcoming Settimana della Cultura d’Impresa, organizes a conference in Italian on the theme of Olivetti’s graphic history. This meeting offers the opportunity to deepen the analysis of an exceptional document for content and design method: the famous series of user manuals of the logo and the coding of the identification systems of a large Italian and international company.

Clino Castelli has been the main author and with his help as a witness and narrator of the history of the Libri Rossi it will be possible to understand the methodological scope of the project and highlight the strategies of the Olivetti Corporate Image Office directed in those years by Hans von Klier .

Caterina Cristina Fiorentino, professor of the University of Campania Luigi Vanvitelli and Davide Fornari, professor at the ECAL Ecole Cantonale d’art de Lausanne, will reconstruct the environment of the period in which the Red Books were produced. With a particular attention to the visual disciplines and industrial design area in Europe and internationally and to the role played by the Cultural Relations Department, Industrial Design, Advertising of Olivetti.

 Elisa Chiodo, program leader of the Visual Brand Master of Domus Academy, will help the public to contextualize the project with reference to the teaching and methodology of visual research in terms of communication strategy, in relation to the radical changes in the contemporary scenario with respect to the Seventies.

The event is open to the public. We look forward to seeing you on November 20th at 6 pm in Domus Academy Hall 00.

The opening image is taken from Identificazione mezzi di trasporto Autoveicoli, fascicolo n. 11 of the Sistemi di Identificazione Olivetti, 1971-1977, Associazione Archivio Storico Olivetti, Ivrea – Italy” 


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