Design area students learn from renowned designers

1 February 2019

Students of the Master in Product Design, Master Interior and Living Design and Master in Urban Vision and Architectural Design attended a series of lecture and courses taught by renowned designers.

Master in Product Design students have the chance follow two different courses, Design Formation and Personal branding.

The Design Formation course was focused on how the communication of a project evolves and changes during the phases of its development. The course began with the definition of a product during the “design marathon” and focused on the different stages of communication, from the designer-client communication to the client-public relation, exploring the impact of new media and storytelling platforms.

The course was led by Valerio Sommella, Italian Industrial designer, graduated with honors at the Politecnico of Milan. Based in Milan since 2009 he works with a wide range of companies, focusing on everyday objects, furniture, lighting and accessories, with the same attention for small scale production as well as mass markets. Over the years Valerio Sommella Design Studio developed projects for companies such as Alessi, Moooi, Calligaris, Honda, Konica minolta, Kundalini, Modo, Panasonic, Plust, Toyota, United pets, Vistosi and many others.

The award-winning designer Matteo Ragni worked with Product Design students for the Personal Branding course. During the course, Matteo presented his own portfolio, sharing the stories and the challenges behind each project and how these play a fundamental role in shaping a designer’s professional identity.

Master in Interior and Living Design students attend their Personal Brand course with Mitla Morato, Domus Academy former student and Studio Lissoni Partner. Using Lissoni Associati as a case study, during the course Mitla demonstrated to students how to brand them selves.

The architect, editor and publisher Matteo Ghidoni led the Design Formation course for Master in Urban Vision and Architectural Design and Master in Interior Design students.

Titled, “Architecture for Unknown Ceremonies”, the course helped students to acquire fundamental knowledge of how to process, communicate and display a project.

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