A new Identity for Domus Academy
Domus Academy presents its new Visual Brand Identity in line with the new school’s vision and direction.
It has been designed by GraphX, the graphic department of the international architecture and design studio Lissoni Associati.
The logo’s restyling is the simplification of the letters as geometric signs: a semicircle for the D and a triangle for the A. The lettering is a font san serif with geometric character and harmonic proportions.
For the first time Domus Academy declare its geographical roots including Milan, the World’s Capital of Design.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.