How AI is transforming Design

Artificial Intelligence

What’s the impact of Generative Artificial Intelligence, Machine learning, Prompt generators on design and creative work? We discussed about it during the talk hosted with Speculative Futures Milan. Find out more!

Artificial Intelligence (AI) is increasingly growing its presence in the everyday world becoming more and more relevant. New tools and new services are built to improve and support the daily activities in various fields, including design, transforming the way we work and think.

Machine learning is able to accomplish tasks without being given specific instructions. Therefore, developing algorithms capable of learning from mistakes is essential for creating intelligent systems. They can work in situations where programmers cannot anticipate the full development possibilities and contexts in which the system operates. Furthermore machine learning is able to learn to perform a specific action even if this action has never been programmed among the possible actions.

Prompt generators for text, audio, video, images, like the tools created by OpenAI, are opening new paths. In the design field, the technology of generative design is able to create and optimise 3D models through the use of a software. The user sets the model requirements (manufacturing processes, loads and constraints), then the software creates projects that meet these requirements. Generative design utilises algorithms and parameters to create innovative and optimise solutions within a given context, pushing the boundaries of traditional design methods.

The applications of generative Artificial Intelligence have had a disruptive effect on society, so much so that extraordinary public successes have alternated with sudden blocks for privacy reasons, reasoning on ethical and intellectual property topics.

What it is certain is that generative AI is changing the dynamics of art and design, maybe even revolutionise them. If an algorithm can draw, compose, and write, it will change the role of creative work.

THE FUTURE PROMPT:// How AI is transforming Design

On the occasion of the event hosted by Domus Academy in collaboration with Speculative Futures Milan during the 2023 Design Week, we invited four designers, Tobias Revell, artist and designer, Alexandra Mihai, digital product designer, Simone Rebaudengo, product and interaction designer, and Viraj Joshi designer, technologist, and futurist, to explore with them how the practice of design might evolve in response to emerging future scenarios. The talk showed the possible trajectories and their cultural and social implications, challenging the audience. Watch the video and revive the talk!


Innovation and new directions in the design practice are at the core of the 2-year Master of Arts in Design Innovation programme offered by Domus Academy.

The two-year programme (120 credits) offers an innovative vision and approach to creativity and the design industry. Its objective is to establish and anticipate cross-cultural directions of multi-faceted themes into design practice.

The students will have the chance to explore the role of advanced technologies into the design process, including extended reality, spatial computing, blockchain and generative AI.

Understanding the why of AI they will experiment and create their solutions, developing their own tools, with a speculative and imaginative approach, to expand their own practice and building a critical thinking.


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