Massimiliano Cariola Brings Porsche’s Vision to Domus Academy
Massimiliano Cariola, Porsche Italia Spa Marketing Director, guest at Domus Academy
Domus Academy welcomes Massimiliano Cariola, Marketing Director of Porsche Italia, as guest speaker for the upcoming Disrupting Patterns Talk, taking place on 4 March at 5.30 pm.
The talk will offer students and professionals a valuable opportunity to explore contemporary marketing, brand experience and innovation strategies within the luxury automotive industry.
A Leading Voice in Automotive Marketing
Massimiliano Cariola is Marketing Director at Porsche Italia, where he has held the role since 2015. He is responsible for key areas including Events, Communication, Motorsport, Customer Experience and E-Performance, as well as overseeing all brand touchpoints in the Italian market, such as the Porsche Experience Center Franciacorta and Porsche@CityLife.
His work focuses on strengthening brand identity, enhancing customer experience and driving innovation across physical and digital channels.
From Economics to International Marketing
Cariola holds a degree in Economics from LUISS University in Rome, where he also qualified as a Chartered Accountant. He began his career in research at the Enciclopedia Treccani before moving into marketing at Telecom Italia, where he worked on major national and international projects.
He later held several senior marketing and sales roles at Albacom and British Telecom, building a solid background in strategic marketing, business development and brand management.
Register now to attend the talk online and join the conversation on innovation, brand strategy and the future of marketing.
FAQ – Frequent questions
1. Who is Massimiliano Cariola?
Massimiliano Cariola is Marketing Director of Porsche Italia, where he leads brand strategy, communication, events, motorsport and innovation across the Italian market.
2. What is the Disrupting Patterns Talk series?
The Disrupting Patterns Talk series is a Domus Academy programme featuring industry leaders who share insights on innovation, design, business and contemporary culture.
3. What does Domus Academy offer in the field of business?
Domus Academy offers postgraduate programmes in business and design focused on strategy, innovation, brand management and real-world industry projects.
