The discussion explored how AI can help bridge the gap between physical and digital retail, creating more connected and personalised experiences while preserving the essential role of human creativity and decision-making.

Through his participation, Olivotto contributed to an international exchange on the relationship between fashion, technology and consumer behaviour, reflecting Domus Academy’s commitment to engaging with the transformations shaping the creative industries.

FAQs - Frequently asked questions

What is IXEL MODA 2026?

An international fashion congress exploring innovation and the future of fashion.

Who represented Domus Academy at IXEL MODA 2026?

Gianfranco Olivotto, Course Leader of the Bachelor of Arts in Fashion Design.

What was Gianfranco Olivotto’s talk about?

The role of AI in transforming omnichannel fashion retail and customer experiences.

How is AI changing fashion retail?

By connecting physical and digital shopping experiences and enabling greater personalisation.

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