Domus Academy and Associazione Archivio storico Olivetti together for the conference “Libri Rossi Olivetti. Molto più che un progetto di corporate identity”

November 20th 2018
9:00 A.M. to 5:30 P.M.

@ Domus Academy Hall 00
via Darwin 20, Milan

Domus Academy, in collaboration with Associazione Archivio storico Olivetti and as part of the forthcoming Settimana della Cultura d’Impresa, organizes a conference in Italian on the theme of Olivetti’s graphic history. This meeting offers the opportunity to deepen the analysis of an exceptional document for content and design method: the famous series of user manuals of the logo and the coding of the identification systems of a large Italian and international company.

Clino Castelli has been the main author and with his help as a witness and narrator of the history of the Libri Rossi it will be possible to understand the methodological scope of the project and highlight the strategies of the Olivetti Corporate Image Office directed in those years by Hans von Klier .

Caterina Cristina Fiorentino, professor of the University of Campania Luigi Vanvitelli and Davide Fornari, professor at the ECAL Ecole Cantonale d’art de Lausanne, will reconstruct the environment of the period in which the Red Books were produced. With a particular attention to the visual disciplines and industrial design area in Europe and internationally and to the role played by the Cultural Relations Department, Industrial Design, Advertising of Olivetti.

 Elisa Chiodo, program leader of the Visual Brand Master of Domus Academy, will help the public to contextualize the project with reference to the teaching and methodology of visual research in terms of communication strategy, in relation to the radical changes in the contemporary scenario with respect to the Seventies.

The event is open to the public. We look forward to seeing you on November 20th at 6 pm in Domus Academy Hall 00.

The opening image is taken from Identificazione mezzi di trasporto Autoveicoli, fascicolo n. 11 of the Sistemi di Identificazione Olivetti, 1971-1977, Associazione Archivio Storico Olivetti, Ivrea – Italy” 

Get Inspired

Check out some projects that our students have completed with top brands.

See All Projects

Search in Domus Academy

Type in search terms to find specific details about our master's programs, workshops with companies, alumni success stories, scholarship contests, and more!


Ask Domus Academy

For more information about our master’s degree programs, the application process, scholarship opportunities, or anything else—contact us. A Domus Academy educational advisor will be in touch soon!

Book an Appointment

Book a campus visit or a phone/Skype call.

Academic Programs

Get more details about our master’s programs or the Pre-Master’s Program.

Enrollment & Admissions

Learn more about our requirements, the application process, tuition fees, financial aid & scholarships, visas, and more.

Other Questions

Ask us about our housing service, career services, student services, and campus facilities—and explore life in Milan.


Request your copy of the detailed Domus Academy brochure to get more info about the school and our offerings.

For Companies

Explore how your company can partner with Domus Academy to work with our talented students to generate new creative ideas for your business.

Which program are you interested in?

Please let us know when you would like to meet us!

Please ask us your question in the space below:

Which program are you interested in?

Which program are you interested in?

Please ask us your question in the space below:

Which program are you interested in?

Please ask us your question in the space below:

Which program are you interested in?