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Workshop in collaboration with Versus

Students from the Master in Fashion Design, Fashion Management and Fashion Styling and Visual Merchandising collaborate with the brand Versus – diffusion line of the luxury fashion house Versace, for the workshop “DENI’M- ANTI-ESTABLISHMENT JEANS”.

Students will work intensively to rethink a 5-pocket jean design and an accessory in line with the brand identity, making a final prototype. Additionally, they will design and plan an event for the launch of the new designs to create a desirable and glamorous brand image while developing specific design and space solutions.

Versus captures the mood of what it feels like to be young, independent, self-confident, rebellious and living absolutely in the moment.

“Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge.” Gianni Versace

Project Leaders: Alessandro Manzi, Silvia Ponzoni

Project Advisors: Gianfranco Olivotto, Ilaria Pavone

Project Assistant: Beatriz Menendez