Workshop in collaboration with Versus
Students from the Master in Fashion Design, Fashion Management and Fashion Styling and Visual Merchandising collaborate with the brand Versus – diffusion line of the luxury fashion house Versace, for the workshop “DENI’M- ANTI-ESTABLISHMENT JEANS”.
Students will work intensively to rethink a 5-pocket jean design and an accessory in line with the brand identity, making a final prototype. Additionally, they will design and plan an event for the launch of the new designs to create a desirable and glamorous brand image while developing specific design and space solutions.
Versus captures the mood of what it feels like to be young, independent, self-confident, rebellious and living absolutely in the moment.
“Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge.” Gianni Versace
Project Leaders: Alessandro Manzi, Silvia Ponzoni
Project Advisors: Gianfranco Olivotto, Ilaria Pavone
Project Assistant: Beatriz Menendez