Workshop in collaboration with Sergio Rossi
Our students from the Master in Luxury Brand Management, Visual Brand Design and Fashion Management had the opportunity to work on possible communication strategies for Sergio Rossi, one of the most famous Italian shoe brands. Their aim was to develop innovative and bold proposals capable to accompany Sergio Rossi in its relaunch strategy, to “become the leader of Italian luxury brands”. They visited Sergio Rossi factory in San Mauro Pascoli, the true heart of the brand, met the artisans and had an exclusive access to the Sergio Rossi archive.
Riccardo Sciutto, Sergio Rossi CEO and Laetitia Loffredo, Global Head of PR came in person to discuss and give their invaluable feedback and insights. A truly Magic Learning Experience.