PECK, The Milan Gastronomy Temple |Strategic Brand Management workshop
The Gastronomy and F&B luxury segment grew at a healthy 6% last year, the fastest growth rate across all luxury categories according to the annual report by Bain & Fondazione Altagamma. The sector seems poised for further expansion given luxury consumers insatiable appetite for authentic experiences.
Our Students from the Master in Luxury Brand Management and the Master in Business Design will be working with Peck, the Temple of Fine Gastronomy in Milan since 1883. Leone Marzotto, the company CEO has challenged them to envision a potential scenario for the company international development.
A mouth-watering challenge of creativity and business development.