THE NEW NOMAD: AN INNOVATIVE SPACE
The New Nomad: an Innovative Space
Authentic quality and a strong commitment to research, social responsibility and environmental sustainability are Natuzzi’s values that the Group has adhered to throughout its history. At present, Natuzzi is fast moving from traditional products to very innovative, unique propositions for new generations that will be presented during Milano Design Week 2018. The current focus of Natuzzi is to understand the millennial generation, in order to develop a culture for Italian design and retail fashion design.
Domus Academy challenges new candidates to design an innovative outdoor or indoor 50sqm space. The space should explore the redesign of Natuzzi’s sofas such as: Tempo, Fidelio or Long Beach into smart products for the future: e.g. integration of new technologies. It should also take into consideration the behaviors and fluctuations of the new nomad: “millennials”. The space can be located anywhere in the world. Through the redesign of Natuzzi’s products as smart new realities, candidates will identify, analyze and design the synergies between the “new nomads” and the newly created innovative space.
The works must be delivered to Domus Academy by and no later than 16th April 2018.
Candidates will be informed about the results of the competition by e-mail on 16th May 2018.
Projects in digital format must be uploaded clicking the link below:
or sent by e-mail to: email@example.com
Paper works must be sent to:
The New Nomad: An Innovative Space
Master Program in Interior & Living Design
Via Carlo Darwin, 20 – 20143 Milan – Italy
- One scholarship covering 60%of the total tuition fee of the Master Program
- One scholarship covering 50%of the total tuition fee of the Master Program
- One scholarship covering 40% of the total tuition fee of the Master Program
- Two special mentions covering 20% of the total tuition fee of the Master Program
Projects will be selected and evaluated by the Faculty of the Master in Interior and Living Design of Domus Academy and Domus Academy Admissions Jury.
Download the detailed announcement by clicking the link below: