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Virtuous Vanity

Project in Collaboration with SeeMe

Project by:
Ayushi Shah, Marcelo Viana, Varisa Makkasaman, Yue Wu, Maria Drougkaki, Shalini Mohanty

Fashion & Luxury Communication Workshop: Fair Luxury Awareness Building

Buying a piece of SeeMe jewelry is not just about vanity. It is a way to appreciate the harmony of a beautiful piece of design with a unique story of a virtuous intention. SeeMe is not only pleasing to the eyes but appealing to the heart. The Virtuous Vanity project proposes a set of digital campaigns with a distinctively humorous, yet glamorous, tone of voice and visual language.

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