Project Leader | Mentor

Aoi Hasegawa

Project Authors

YASMINA EL KHOURY
CASEY DORAN LEWIS
ANUBHA VERMA

Play Stick Project
innovative Retail shop scenarios

Play-Stik, a new concept for the global brand Kartell, strives to generate and organize this emotion through a modular, scalable, playful system. On a new identity for Kartell’s shops, one that can be scaled depending on the space. Kartell’s products have a distinct expressive and even theatrical value.

Modular walls become modular shelving, ‘quinte teatrali’ or curtain dividers are embedded into the shelving, the icon of the stair, platforms, dramatic lighting, projections and stadium seating. In this setup, the product will be used like props, emphasized by dramatization.

The main actors, Kartell’s icons, will be given precedence, by various tools and methods used also in theater, creating a new shopping experience for the ‘Kartellars’ all around the world.

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