Project in Collaboration with Museo Nazionale della Scienza e della Tecnologia “Leonardo da Vinci”
Identity Design Workshop
The concept of the museum’s shop is “Learn by Making.” The students believe that we are all scientists, and that science should be fun. Don’t know how something works? Play with it and make it work. This is a must. Students considered the museum’s wide target audience, keeping children in mind as the primary audience. The project’s visual language and tone of voice was wise as well as fun, friendly, and approachable.