Project Leader | Mentor

Paolo Giachi

Project Authors

Nikita Choksy
Khalid Ajran
Valeria Belousova
Zeynep Basak Domanic

A Sustainable Store

The store, named Kult by the sea, offers sustainable merchandises transforming ocean waste and unwanted materials into dynamics products. Their hero product is a customizable paddle board made of marine plastic waste and aluminum cans. The store is a day and night experiential space: the day section offers a shopping experience whereas the night section offers a casual bar and lounge experience. The visitors can use both the sections through the day and follow the entire process of eliminating plastic waste and converting it into useful products.

The value of the project is to educate the customers and co-create a plastic free future, promoting a sustainable fashion over fast fashion.

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