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Project in Collaboration with L’Officiel

Project by:
Aakriti Malhotra, Ana Letìcia Gouvea, Federica Notarangelo, Nandana Ajith Kumar, Xueting Yuan

Fashion & Luxury Brand Workshop

The project Audela aimed to propel L’Officiel magazine beyond print by creating an augmented reality experience—one that incorporates multiple layers of storytelling and containers for partner-branded content and that brings the magazine’s brand personality to life. By involving the city’s local attractions, Audela builds a strong image of the L’Officiel brand in readers’ minds. The project also includes a platform where customers can share their perspectives on their favorite luxury brands.

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