Project Leader | Mentor

Peter Hamer
Andrea Banfi
Gabriela Moschini

Project Authors

Barbara Sgarbi
Hanbyul Chung
Akshita Mehta
Andrea Estirado
Titir Sengupta
Wang Xing

Future Links
Future Links
Future Links
A Colourful and Eye-Catching Style

As for the visual merchandising strategy, they focused on elevating the overall shopping experience in Milan’s flagship store by developing a colourful and eye-catching window in contrast with timeless natural materials like wood, stone, or leather. In terms of experience, they introduced a custom-make service allowing customers to personalise products and emphasising the balance between craftsmanship and innovation. Finally, with an in-store photo booth and QR codes in window displays they offered an interactive shopping experience. As a result, they created an innovative and user-centric application skilfully integrating cutting-edge features; they planned an Instagram Campaign accompanied by the distribution of posters across most important locations (metro stations, bus stops etc.); by using QR codes and a captivating photo booth concept they have been able to augment brand loyalty, generating heightened interest and interaction.

Through this powerful brand promotion strategy, Bally became an epitome of excellence in the digital era, the era of “Future Links”.

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