Project in Collaboration with Wemanage & Le Sirenuse
Fashion Brand Management Workshop
This project brings the warm, relaxed experience of Wemanage’s Le Sirenuse collection from Positano in southern Italy to the rest of the world. This elegant strategy is intimately conceived and articulated to subtly reach out to an understated and cultivated end consumer. Creating a sophisticated atmosphere through events and collaborations, it bridges the gap to the consumer in a gentle, affable, yet effective way.