Shih-Han Hung, Sanyukta Rajkhowa, Laura Restrepo, Shiyi Xie, and Jing Zhou, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled “The Luxury of Water”, run by Domus Academy in collaboration with ActionAid and AKQA.
For the first time, Action Aid plans to participate in a communication project at the Milan Design Week, in order to raise awareness of the Millennials and G-Zen targets, bringing attention to its commitment to social issues like the right and access to water.
Shih-Han Hung, Sanyukta Rajkhowa, Laura Restrepo, Shiyi Xie, and Jing Zhou, students from the Master’s in Visual Brand Design, envisioned a pop-up store and relative features to raise awareness of the scarcity of water. The project was designed during the Design Identity Workshop, titled “The Luxury of Water”, run by Domus Academy in collaboration with ActionAid and AKQA.
For the first time, Action Aid plans to participate in a communication project at the Milan Design Week, in order to raise awareness of the Millennials and G-Zen targets, bringing attention to its commitment to social issues like the right and access to water.
Project Leader | Mentor
Project Leader: Stefano Cardini, Federica Ricci
Programme Leader: Elisa Chiodo
Project Authors
Shih-Han Hung,
Sanyukta Rajkhowa,
Laura Restrepo,
Shiyi Xie,
Jing Zhou
After analyzing the best practices benchmark, students proposed an innovative Water Footprint Fashion and Grocery Cafè Pop Up store, where items would be priced higher than usual to raise awareness about the real price in terms of water consumption the products have.
A tag on every product would show the price in the Southern Hemisphere of the water needed to produce a certain item. Sales generated during the event would go to ActionAid. The students also designed the physical pop-up store made of modular glass units adaptable to different functions. In addition, they conceived all the features of the awareness campaign online and offline.
