Bally Base
Swiss Origins
Developed by students Likhita Dhavileswarapu, Edna Nathalie, Liu Xinrui, Suheda Nur Arslan, Gianina Rhor, Natalia Sizintseva supervised by Peter Hamer for the brand Bally in the dedicated workshop, “Bally Base” aims at enhancing Bally’s brand identity of Swiss origin & raise awareness regarding the brand’s commitment to sustainability. The need behind the project was revealed by the results of an extensive consumer perception survey, highlighting a significant lack of awareness among the target audience regarding Bally’s Swiss heritage.
Swiss Origins
Developed by students Likhita Dhavileswarapu, Edna Nathalie, Liu Xinrui, Suheda Nur Arslan, Gianina Rhor, Natalia Sizintseva supervised by Peter Hamer for the brand Bally in the dedicated workshop, “Bally Base” aims at enhancing Bally’s brand identity of Swiss origin & raise awareness regarding the brand’s commitment to sustainability. The need behind the project was revealed by the results of an extensive consumer perception survey, highlighting a significant lack of awareness among the target audience regarding Bally’s Swiss heritage.
Project Leader | Mentor
Peter Hamer
Project Authors
Likhita Dhavileswarapu
Edna Nathalie
Liu Xinrui
Suheda Nur Arslan
Gianina Rhor
Natalia Sizintseva
The group worked on a captivating customer journey to make the audience feel immersed in Bally’s brand identity, including a capsule collection launch, and a pop-up store immersive experience.
Inspired by the serene beauty of the Swiss Alps, the Bally Base Capsule Collection offers sophisticated and functional pieces for the luxury base glam camp experience.
In “Bally Base” the audience is immersed in the Swiss heritage, starting from an AR experience at the Milan pop-up store, where people cannot only discover the collection but most importantly, they can learn about Bally’s sustainability efforts, craftsmanship, and tribute to its roots.
The third floor of the pop-up store is dedicated to a virtual reality trip aiming at enhancing the link between the collection and the brand’s origins. The VR journey, in fact, culminates at the real Bally Base glamping location, emphasizing the connection between Bally and Switzerland through an iconic cable car motif.
