Baglietto Shores
A Change of Sector
As part of the Strategic Brand Management Workshop in collaboration with Baglietto, Master in Luxury Brand Management students — Anurag Harsh Singh, Supichaya Jeera-on, Chaitra Sriram Iyengar, and Tálita Forlin Rincaweski — developed a strategic proposal for a brand extension that is both feasible and aligned with Baglietto’s identity.
Their objective was to translate the brand’s DNA and heritage into the high-end real estate sector, enhancing desirability and awareness, engaging a broader yet like-minded audience, and reinforcing overall brand equity.
A Change of Sector
As part of the Strategic Brand Management Workshop in collaboration with Baglietto, Master in Luxury Brand Management students — Anurag Harsh Singh, Supichaya Jeera-on, Chaitra Sriram Iyengar, and Tálita Forlin Rincaweski — developed a strategic proposal for a brand extension that is both feasible and aligned with Baglietto’s identity.
Their objective was to translate the brand’s DNA and heritage into the high-end real estate sector, enhancing desirability and awareness, engaging a broader yet like-minded audience, and reinforcing overall brand equity.
Project Leader | Mentor
Sara Bellani
Project Authors
Anurag Harsh Singh
Supichaya Jeera-on
Chaitra Sriram Iyengar
Tálita Forlin Rincaweski
The project introduces Baglietto Shores — a seamless lifestyle transition from yacht to villa — developed in partnership with The Pinelli Group. Addressing the growing demand among UHNWIs for experiential, customizable, and heritage-rich living, the concept offers a curated co-ownership model of villas in iconic Italian coastal destinations, supported by a phygital communication strategy.
By merging tradition, innovation, and service excellence, the initiative strengthens Baglietto’s position as a timeless symbol of Italian luxury.
Luxury that evolves, always ready to dream anew.
