An Open Story is an Augmented Reality experience with the aim of bringing people to Milano Design Week and give visibility to the projects exhibited during the event.
The project is developed in two different phases, the first of engagement and the second of exhibition.
An Open Story is an Augmented Reality experience with the aim of bringing people to Milano Design Week and give visibility to the projects exhibited during the event.
The project is developed in two different phases, the first of engagement and the second of exhibition.
Project Leader | Mentor
Project Leader: Nima Gazestani
Project Expert: Giacomo Ferrari
Project Mentor: Michele Aquila
Project Authors
Catalina Dussan,
Lorena Moreta,
Francesca Caronna
The first phase of engagement is developed through the involvement of a group of influencers related to the design world, creating hype about Milano Design Week, and to give more visibility to the event on social media.
This operation includes sending a box of chocolates, inside which it is possible to frame a code and start a video that invites users to participate to the event.
Then, for the second phase, students developed an exhibition path in which visitors are able to use Augmented Reality to discover aspects related to the product such as shape, manufacturing process, designer and some more specific multimedia content related to design object.
