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Semester in Luxury Brand Management

Duration 15 Weeks
Language English
Starting periods
FebApr

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The Course

A 15-week journey into Luxury Brand Management that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.

Who Should Apply

Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.

IELTS 5.0 certificate or equivalent is required.

All courses are taught in English. A high level of proficiency in the English language is required.

Course Structure and Intakes

The Semester Course structure is organized in two modules.  Each module includes one theoretical course and one workshop in the specific area of interest.

Partcipants can select one of the following intakes:

FIRST INTAKE
From February 15 to May 28 2021

SECOND INTAKE
From April 6 to July 16 2021

 

Explore the Program

1st INTAKE

STRATEGIC BRANDING – Theoretical Course
The Strategic Branding course has the goal to support students to conduct a correct strategic market analysis – a key success factor for any entrepreneurial and business activity no matter how visionary.

DIGITAL COMMUNICATION – Workshop
The workshop support students in appraising effective and innovative digital communication strategies, which can be implemented by lifestyle and luxury brands. In particular, the objective is to design and execute communication concepts and plans focused on generating tangible business results and brand image and awareness.

INTEGRATED COMMUNICATION STRATEGY – Theoretical Course
The course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.

STRATEGIC BRAND MANAGEMENT – Workshop
The workshop gives students solid strategic brand management frameworks to appraise possible strategies and business development opportunities such as new product and services development, brand and line extension, innovative business models, and other growth strategies options.

2nd INTAKE

INTEGRATED COMMUNICATION STRATEGY – Theoretical Course
The Integrated Communication Strategy course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.

STRATEGIC BRAND MANAGEMENT – Workshop
The workshop gives students solid strategic brand management frameworks to appraise possible strategies and business development opportunities.

ADVANCED BUSINESS FOR DESIGN – Theoretical Course
The Advanced Business for Design course offers students the possibility to deeply understand and practice core aspects of real life business scenarios that determine the economic performance and viability of a company, studio or consultancy.

DIGITAL COMMUNICATION – Workshop
The workshop support students in appraising effective and innovative digital communication strategies, which can be implemented by lifestyle and luxury brands.

Companies

Several prestigious companies and design studios collaborate with the semester course in Luxury Brand Management, actively participating in courses, workshops, internships, and international competitions organized by the department.

10 Corso ComoBulgariChristie’sDoDoSalvatore FerragamoForevermarkPark Hyatt MilanoItalian Hospitality CollectionKriziaL’officiel ItaliaMonclerPeckSlowearTrussardi

Get Inspired

Fees

The Semester’s programme in Luxury Brand Management involves the following costs:

All Students
€ 8500

Fee Description
€ 0 Pre-Enrollment
€ 8500 Tuition

Scholarships

Domus Academy is proud to support talented students with scholarship opportunities. Watch this space to discover the latest calls for scholarships launched in collaboration with leading brands, design studios, and publishers.

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