Yves Béhar is founder and CEO of fuseproject, industry leading design and innovation.

The fuseproject studio reflects an integrated approach to design, bringing together strategy, brand design, product design, visual design, experience design, environment & retail design to deliver on all the dimensions of an experience in an integrated way.

Yves Béhar is a designer and entrepreneur who believes that integrated product, brand and experience design are the cornerstones of any business. Béhar has pioneered design as a force for positive social and environmental change. He has also been at the forefront of entrepreneurial venture design, co-founding FORME Life, August, and Canopy, as well as partnering with numerous start-ups such as the Happiest Baby Snoo, Uber, Cobalt, Desktop Metal, Sweetgreen and many others. Other notable collaborations with renowned partners such as Herman Miller, Movado, Samsung, Puma, Issey Miyake, Prada, SodaStream, Nivea, The Ocean Cleanup and many others have also received international acclaim.

Interviewed by Caterina Lunghi, journalist and teacher and a selected group of students, Yves Béhar will talk about his career and approach to design and projects.

The talk is part of the “Disrupting Patterns” series, multidisciplinary and innovation-oriented open lectures that deal with various topics related to design, deepening them with the desire for research, contemporary processes and future themes.

The talk will be held on January 26th at 5.30 pm CET

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