The students designed also a strong communication campaign able to show the value of the brand and the experience that they have designed, identifying the right channels.

During the Advanced Design and Processes Workshop students of the Master’s in Product Design worked in relation to “Wellness product innovation”. The task was to design an ecosystem around the product and service. The focus of the project was to design new concepts of fitness machines for the gym for the premium target users.

For the Service Design Workshop students of the Master’s in Service Design envision and design a service design solution aimed at offering premium experiences in the field of wellness.

The aim was to provide innovative and engaging experiences to the guests of Premium Clubs.

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