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INTERNATIONAL DOUBLE AWARD MASTER'S
INTERNATIONAL DOUBLE AWARD MASTER'S

Lecture with Giovanni Magni from Accurat

15 March 2021

The lecture will be dedicated to illustrating Accurat’s design approach.

Students from the Master’s in Service Design and Interaction Design will have the opportunity to attend Giovanni Magni’s lecture on March 16th, 2021.

The lecture will be dedicated to illustrating Accurat’s design approach with particular attention to the use of augmented and virtual reality technologies. In the last ten years, case studies and examples made by Accurat will be the main discussion on how to approach different technologies and translate one’s knowledge into new context. The works created for Starbucks and Google News Lab will then be the main protagonists of the conversation in which we will try to show the challenges and difficulties that these technologies can pose to the designer.

Giovanni Magni is Head of Data visualization at Accurat and information designer.

His job is to design editorial and digital experiences that allow the reading and exploration of data.

He has collaborated with Italian and foreign companies such as Pentagram, the World Economic Forum, the Bill & Melinda Gates Foundation and the Triennale di Milano, and magazines such as Scientific American. Currently Head of Data Visualization of Accurat, a design studio founded in Milan in 2011 and based in New York. In the last years, he designed the IBM Data Visualization Design Language and the Starbucks Data Wall for the

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