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Domus Academy alumni at the Portugal Fashion

16 October 2020

We are glad to announce that two former students of Domus Academy participated at the 47th Portugal Fashion, the most important Portuguese fashion event. Inês Amorim, from the Master’s in Fashion Design and Reid Baker, from the Master’s in Fashion Styling & Visual Merchandising presented their new collection under the brand Ernest W. Baker.

This year edition included 24 fashion shows and performances, in which the spring-summer 2021 collections of designers, brands and young designers were presented. Inês and Reid, whose brand was already been selected for the 2018 edition LVMH prize and included in the offer of stockers as 10 Corso Como, Antonioli, Galeries Lafayette, SSENSE and United Arrows, have presented their collection with a catwalk and a video presentation. Is also planned the projection of the video with the participation of Ernest W. Baker at Paris Fashion Week.

The brand Ernest W. Baker is named after Reid Baker’s grandfather Ernest, an early Detroit man working in advertisement. With a sense of nostalgia, the intention is to reinterpret classic garments that feel as if they were taken from Ernest’s closet. Their collections blend their cultural influences between European elegance and an American rawness.

The Spring Summer 2021 collection explores and celebrates the knowledge passed from generation to generation and uses reflection on memories and regrets in order to grow. For the collection, the designers were inspired by Baker’s family movies. “The parallels between the very old, a recurrent inspiration in our work, and the very young that we saw in them became the starting point to our spring-summer 2021 collection.” said Reid. Making the case for sharp dressing, Inês Amorim and Reid Baker offered an immaculate line-up of prep-school ready looks. The collection is a successful combination of elegance and edginess.

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