Connecting the Dots | 6th October
Anja Carolin Hofmann, former student and Brand architect in Mercedes-Benz, interviewed by Paolo Lorini.
6 PM CEST
The former student Anja Carolin Hofmann will be the next guest of Connecting the Dots, the series of webinar, which hosts Domus Academy alumni. As usual, the webinar will be a conversation between the guest and Paolo Lorini, who will interview Anja regarding her experience in Domus Academy, the outcomes, her achievements and her job history and goals, pointing out how her Master studies were impacting on her career.
Anja Carolin Hofmann is a designer with a passion for the automotive field. Going back in the years, she started her studies with a diplome-engineer in interior design in Germany. Then, she moved to Milan where she attended the Master’s in Business Design at Domus Academy in 2009. In her Master thesis, Anja researched future (auto)mobility in urban areas. In 2011, she became an external Ph.D. candidate at the Delft University of Technology in the Netherlands. The aim of her research was to find alternative concepts for automobile product design underpinned by user-centered innovations. She is currently working as Brand architect in Mercedes-Benz. Part of her work is to develop strategic concepts for the international retailing of the brands Mercedes-Benz, Amg, Maybach, and smart.
The webinar will be held on the 6th of October, at 6.00 pm (CEST).
An interior design project conceived with irony, both in terms of the client’s personality and in terms of spaces.