Master inService Design

Master's in Service Design
Validated by Regent's University London Logo Final

During the Master in Service Design, students acquire proficiency of prototyping, problem solving and business, trough a cross-disciplinary approach, involving case studies and users observation.

Language: English | Start: February, September, November


Duration 11 months

Accreditation MUR/Italy



Duration 14 months

Accreditation UK


The Master’s in Service Design programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.

The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.

Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.


Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.

The programme consists of 5 modules, including a curricular internship and a final project workshop.

* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.


The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.

Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.

The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.

Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.


In the Master’s in Service Design programme, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.

Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organisations.


The program is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, interaction design, architecture, or creative coding.

It is also open to candidates with a background in business design, communication science, new media, psychology, sociology, or equivalent, if they are motivated by interest in service design and have a strong portfolio.

All courses are taught in English. A high level of proficiency in the English language is required.


The Master in Service Design prepares to work as a:

in design consultancies, large companies and service companies, as well as in NGOs, government agencies and research institutes, or to start your own consultancy business.


The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.

Matriculation Fee: € 540/650

EU & Switzerland Students Fee i

Academic Master

€ 22.400

Pre-Enrollment: € 3.000

Tuition: € 19.400

New fee from Sept 2024 € 22.900

Double Award Master

€ 23.900

Pre-Enrollment: € 3.000

Tuition: € 20.900

New Fee for Sept 2024 € 24.900

Non-EU Students Fee

Academic Master

€ 25.700

Pre-Enrollment: € 3.000

Tuition: € 22.700

New Fee for Sept 2024 € 27.000

Double Award Master

€ 29.700

Pre-Enrollment: € 3.000

Tuition: € 26.700

New fee for Sept 2024 € 31.000

Meet your faculty
Andrea Ubaldo Desiato
Your programme leader
Andrea Desiato

After earning his bachelor’s degree in Industrial Design at Politecnico di Torino, he attended the Interaction Design Programme at the Copenhagen Institute of Interaction Design. Since then, Desiato has worked as a freelance consultant for design firms and startups on topics related to Interaction and Service Design, prototyping and advertising.


Andrea Ubaldo Desiato
Your Programme Leader
Master in Service Design

After earning his bachelor’s degree in Industrial Design cum laude at Politecnico di Torino in 2017, Andrea Desiato flew to Copenhagen to attend the Interaction Design Programme at the Copenhagen Institute of Interaction Design (CIID). Since then, he has worked as a freelance consultant for several design firms and a few startups on topics related to Interaction Design, Service Design, prototyping, and advertising.

In 2020, Desiato moved to Costa Rica to work as Resident Faculty for CIID, helping the organization run the one-year master’s programme in Interaction Design and teaching some related subjects in courses and professional workshops.

Visiting Professors

The Master’s in Service Design relies on the collaboration of a network of visiting professors, such as Pier Bardoni, Julie Blitzer, Stefania Berselli, Stefano Cardini, Silvio Cioni, Angelica Fontana, Federica Fragapane, Nima Gazestani, Kim Mingo, Andrea Pedrina, Andrea Piccolo, Andrea Pinchi, Laura Polazzi, Ilaria Scarpellini, Luca Troisi.

Several prestigious companies and design studios collaborate with the Master's Programme in Service Design, actively participating in courses, workshops, internships and international competitions organised by the department.
Scholarship competition
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