The Academic Master in Design x AI equips participants with the necessary skills to design AI-enhanced products and services that are not only at the forefront of technology and aligned with business purpose, but also ethically responsible and socially aware.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11 months
Accreditation MUR/Italy
ECTS 60
The Academic Master’s Programme in Design x AI is a progressive, workshop-based learning experience, supported by seminars, lectures, tutorials and fieldwork. Industry professionals, the course leader, and project leaders provide guidance through individual coaching and mentorship.
This combination of accredited coursework and real-world professional projects offers students the opportunity to build upon their academic foundations while gaining valuable experience directly applicable to their future careers.
Graduates of the Academic Master’s Programme earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) in in Interaction Design accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of five terms, each including a subject module and a workshop module. The fifth term is dedicated to the Industry Placement. The programme concludes with the presentation of the Final Project.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
Artificial Intelligence (AI) is a transformative force reshaping and redefining the landscape of everyday products and services. This evolution transforms products and service interactions into hyper-personalised, adaptive and unique experiences, giving them a sophisticated expressive quality that reshapes how people perceive and interact with the world in entirely new ways.
You will develop skills to design AI-enhanced products and services that are technologically advanced, strategically aligned with business goals, and guided by ethical and social responsibility—shaping a connected world driven by innovation and purpose.
The course is tailored for design professionals, creative technologists, design thinkers, and tech enthusiasts eager to explore the possibilities of designing for Artificial Intelligence.
It is suitable for students and professionals with a background in interaction design, product design, creative technology, or related fields who wish to deepen their expertise in creating intelligent products and services powered by AI.
All courses are taught in English. A high level of proficiency in the English language is required.
Upon completion, you will be prepared to lead the design of AI-augmented experiences across a range of industries. Equipped to create sustainable and responsible AI products and services, graduates will find opportunities in top tech companies, design studios, and innovation-driven organizations, playing a key role in redefining how people and businesses engage with an AI world.
These professional roles include, but are not limited to:
The Academic Master’s Programme involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540.
Matriculation Fee: € 540
EU & EFTA students fee
Academic Master
€ 23.900
Pre-Enrollment: € 3.000
Tuition: € 20.900
Non-EU Students Fee
Academic Master
€ 28.900
Pre-Enrollment: € 3.000
Tuition: € 25.900
FAQs – Frequently Asked Questions
The Master in Design x AI is an 11-month course leading to an Academic Master’s Degree (60 ECTS credits) in Interaction Design, accredited by the Italian Ministry of University and Research (MUR). Find out more about Domus Academy course accreditation at this link.
The Master in Design x AI teaches how to design AI-augmented products and services that are technologically advanced, strategically aligned with business goals, and guided by principles of ethical and social responsibility. The programme is fully practice-oriented, featuring workshops, seminars, tutorials, and fieldwork supported by industry professionals.
The course is designed for students and design professionals, as well as tech enthusiasts with a background in interaction design, product design, creative technology, or related disciplines. The Master’s programme is taught entirely in English. Therefore, a good proficiency in both written and spoken English is required. Check the accepted language certificates and exemptions at this link.
Graduates find opportunities in leading tech companies, design consultancies, and innovation-driven organisations as professionals capable of designing AI-augmented experiences. Roles include Interaction Designer for AI, Design Strategist, AI Researcher, Innovation Designer, and AI Product Expert.
Yes, throughout the year Domus Academy offers various scholarship opportunities based on applicants’ previous work or the completion of a specific project. Visit the dedicated portal for more information and to submit your application.