UNEXPECTED COURTESY
Master in Service Design 2011 Competition

Join the competition and send your service idea proposal to get a scholarship!

VOLCANO ASH CLOUD SHUTS AIRPORTS
The inconvenience generated by unpredictable events can become an occasion for companies to offer service plus.
Due to the ash cloud, in the last months, most people experienced cancelled flights and flight’s delay during their travelling time, with all the related soft or serious damages: waiting at the airport for hours or days, being forced to stay longer in a city-hotel, getting fresh clothes, feeling anxiety in
flying close to the ash cloud, loosing important family or business events, queuing to find alternative travel arrangements and get information on next flights or trains, working in any place without your own stuff.

Consider one of these possible inconvenient situations to design a service idea that companies such as Airports, Airlines, Hotels, Travel Agencies, or even Telecoms could offer to their clients to alleviate the problems encountered.
Often simple ideas and signals of courtesy become distinctive added values for customers.


JURY
Elena Pacenti, Director of Master in Service Design
Birgit Mager, Head of Service Design Network,
Köln International School of Design
Arie van de Speek, SVP Laureate Hospitality
Education Europe and CEO & DG Les Roches
John Stauss, VP Four Seasons Hotels Europe
Jean Marc, Thevenaz GM Easyjet

MATER IALS REQUIRED
Presentation of the service idea in digital or printed
format (5 pages maximum), illustrated boards and/or
document, in .PDF format.
Curriculum vitae and Statement of purpose in A4
format or digital file Word format.
For Further information, please download the announcement.

PRIZES
- One scholarship for non-EU citizens, covering 50%
of the total tuition fee of the Master in Service Design
at Domus Academy (Euro 17.000 + VAT 20%).

- One scholarship for EU citizens, covering 50% of
the total tuition fee to the Master in Service Design at
Domus Academy (Euro 15.000 + VAT 20%).

These conditions are intended only for the Academic
Year 2011 (January 2011 - December 2011).

COMPETITION RULES
Every moral or paternity right as to the project remains
property of the author. The projects sent to Domus
Academy will not be returned.

DEADLINE
The material must be received by Domus Academy
infoservicedesign@domusacademy.it
specifying “Unexpected Courtesy”
by September 6th 2010
Paper works must be sent to:
Domus Academy
“Service Design Competition - Unexpected Courtesy”
Via Watt 27 - 20143 Milan - Italy
to the attention of the Service Design Department
by September 6th 2010

Candidates will be informed about the results of the
competition via e-mail on September 20th, 2010.