Semester in Fashion Styling & Visual Merchandising
The Course
A 15-week journey into Fashion Styling & Visual Merchandising that will lead you to join selected theoretical courses with professionals, active learning sessions and workshops working in international and cross disciplinary teams and taking advantage of many networking occasions.
Who Should Apply
Participants are expected to have a first level academic degree or a previous professional experience in the related field of study.
IELTS 5.0 certificate or equivalent is required.
All courses are taught in English. A high level of proficiency in the English language is required.
Course Structure and Intakes
The Semester Course structure is organized in two modules. Each module includes one theoretical course and one workshop in the specific area of interest.
Partcipants can select one of the following intakes:
2 November 2021 – 1 April 2022
2 February 2022 – 1 June 2022
Explore the Program
1st INTAKE
FASHION CULTURE – Theoretical Course
The Fashion Culture course offers the possibility to deeply analyse and understand the Fashion phenomenon, through an articulated and interdisciplinary approach that involves
history, anthropology, sociology and psychology.
RETAIL & VISUAL MERCHANDISING – Workshop
The objective of the Retail & Visual Merchandising workshop is to create retail experiences that balance brand values and identity with the location, space and windows of the assigned store/showroom, and execution feasibility.
INTEGRATED COMMUNICATION STRATEGY – Theoretical Course
The course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.
FASHION STYLING – Workshop
The Fashion Styling workshop explores the cultural, social, aesthetic and practical aspects of fashion image-making. The workshop focuses on the strategic figure of the fashion stylist, as a professional who is able to build a visual narration through the development of an idiosyncratic vision.
2nd INTAKE
INTEGRATED COMMUNICATION STRATEGY – Theoretical Course
The Integrated Communication Strategy course focuses on the promotion and communication strategies that fashion & luxury brands can create, plan and execute.
FASHION STYLING – Workshop
The workshop explores the cultural, social, aesthetic and practical aspects of fashion image-making. The workshop focuses on the strategic figure of the fashion stylist, as a professional who is able to build a visual narration through the development of an idiosyncratic vision.
FASHION MARKETING & MANAGEMENT BASIC – Theoretical Course
The Fashion Marketing and Management Basic course examines advanced marketing and management principles and provides strategic frameworks and operational tools to develop a comprehensive marketing plan for a fashion company.
RETAIL & VISUAL MERCHANDISING – Workshop
The objective of the Retail and Visual Merchandising workshop is to create retail experiences that balance brand values and identity with the location, space and windows of the assigned store/showroom, and execution feasibility.
Companies
Several prestigious companies and design studios collaborate with the Semester course in Fashion Styling & Visual Merchandising, actively participating in courses, workshops, internships, and international competitions organized by the department.
Meet your faculty
Your Program Leader
Gianfranco Olivotto
After earning his bachelor’s degree in modern languages and literatures at the University of Catania, Gianfranco Olivotto moved to London, where he worked as a visual merchandiser for the Benetton Group. Back in Italy, he worked on projects with Dolce & Gabbana, Mantero Seta, and Juicy Couture. In 2000, Olivotto worked on the launch of Neil Barrett’s first collection and then served as head of the company’s public relations and press department until 2004.
In 2005, Olivotto co-founded a visual merchandising and branding agency that worked with fashion brands such as La Perla, Ralph Lauren, Borsalino, John Varvatos, developing the projects related to retail and visual communication. In 2012, Olivotto joined Domus Academy as Program Leader of the Master in Fashion Design and Master in Fashion Styling & Visual Merchandising.
Fees
The Semester’s programme in Fashion Styling & Visual Merchandising involves the following costs:
All Students
Semester course: € 8500
| Pre-Enrollment | € 0 |
| Tuition | € 8500 |
