Customer Experience in The Age of Omnichannel

Project in Collaboration with YOOX Net-a-Porter

Project by:
Keerthi Kumar Sikaripura, Payal Thakrar, Qin Ruiqi, Saloni Makhani, Sireethorn Saenmanee

Fashion Brand Management Workshop

Confidence is the new beautiful! YOOX Net-a-Porter draws for Y-3 an integrated customer journey devoted to their Japanese clientele. To respect the space of our customers, let them enjoy. Let them feel independent, easy, and comfortable. Y-3 will create a space that compels customers to the brand, yet reflects their own personalities. A space that is physical, digital, and dreamlike.

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