Workshops’ final presentations
Domus Academy students have presented the projects as results of the workshops developed with important companies. Here is a brief explanation of each workshop:
Students from the Master’s in Fashion Management attended the Fashion Brand Management Workshops in collaboration with Slowear, with the aim to develop an omnichannel brand strategy to reinforce Slowear positioning as an inspiring lifestyle multi-brand player. Students from the Master’s in Fashion Styling & Visual Merchandising have completed the Fashion Styling Workshop in collaboration with Thecorner.com, with the objective to launch a new seasonal collection for women or men for the Fashion Week 2021. The ones from the Master’s in Service Design and the Master’s in Interaction Design have followed the Experience Design Workshop titled “The Sphere of Interaction”, with the goal to design a series of user interfaces that lie in the immediate proximity of our body. Students from the Master’s in Business Design attended the Entrepreneurship Through Design Workshop titled “Actionable Utopia, how to realistically change the word”, whit the objective to conceptualize and realize the plan of an Impact Enterprise as well as its investor-ready pitch deck. Students from the Luxury Brand Management Master have completed a Strategic Brand Management Workshop entitled “The Transfiguration of Art” in collaboration with Christie’s, aiming at developing a tailored brand strategy to reinforce the auction house’s brand perception and awareness within an Italian audience of young art collectors. The ones from the Master’s in Product Design followed the Advanced Design and Processes Workshop called “Light in motion” in collaboration with Rotaliana, with the objective to identify a series of new types of portable lamps which will have a close relationship with human actions. Students from the Master’s in Fashion Design attended the workshop titled “Empowering one’s creative self, a fashion identity journey through Knits and Garments” with the goal to produce a capsule collection focused on the development of knits and clothes. The ones from the Master’s in Interior & Living Design followed the Design of Spaces Workshop called “Game – Monopoly 2020”, with the aim to design interior spaces inspired by a possible game board of Milano 2020. Students from the Master’s in Interior & Living Design and the Master’s in Urban Vision & Architectural Design attended the workshop “Roofs” in collaboration with Forsbury Architecture, with the aim to design strategies to house new functions, largely public, on the rooftops of Milan.
Lastly, students from the Master’s in Visual Brand Design have completed the Identity Design Workshop titled “ActionAid: The luxury of water”, a project in collaboration with ActionAid and AKQA, with the objective to raise awareness on social issues and to strengthen the link with the city of Milan and with the network of institutions and companies.
All the workshops were developed and presented online. Students came up with several different ideas, creating inventive projects starting from the briefs given.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.