Researching Tools: Lecture by Paolo Ferrarini
Paolo Ferrarini, cultural innovator, was the first professional to give a lecture on 20th November amongst other experts who will share their hands-on experience during the workshops held at Domus Academy In collaboration with Technogym. During Paolo Ferrarini’s lectures, students had the opportunity to get knowledge about innovative Research Tools in order to start identifing strong insights for their projects. Paolo Ferrarini is currently lecturer at the most high-profile universities in Italy and abroad. He is Italian correspondent for Cool Hunting and collaborates with international newspapers such as Vogue and Marie Claire.
During the workshops in Service Design, Product Strategy and Advance Design & Processes, students of Masters’ in Business Design, Visual Brand Design, Product Design and Service Design are asked to envision and design different innovative solutions to improve wellness services for Tecnogym Premium Club Guests including design a new line of the fitness machines, conceive new engaging experiences and create strong communication campaign.