Product Strategy Workshop in collaboration with Bombay Sapphire
Domus Academy students started their Product Strategy workshop in collaboration with Bombay Sapphire.
Guided by Paolo Lorini and Margherita Paleari, students of the Masters in Business Design, Visual Brand Design, Service Design, Interaction Design, Product Design will work to increase the dissemination of the new Bombay Sapphire Stir Creativity campaign.
The objective of the workshop is to design a strategy that will strengthen the link between the brand and the world of design, creating interesting content and events to engage the audience, in order to increase awareness of Bombay Sapphire and its product. The communication touchpoints (physical, digital, social) will have to attract, engage and expand the brand experience with strong storytelling.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.