Supernovas, stories of success | 25th May
May 25th 2020
1 PM CEST
Entrepreneurs, managers, creative directors, innovators: they are on the edge of creativity and business, leading the rules and setting the panorama of – and between – design, fashion, art, technology, communication and networking.
In a one-month time capsule, Domus Academy is proud to present Supernovas – Stories of success, an inspirational series of talks whose first appointment will be with Paquale Junior Natuzzi, Stylist and Creative Director and Chief Creative & Marketing Officer at Natuzzi, interviewed by Caterina Lunghi.
Born in Bari in 1990, after his studies in Economics and different educational and professional experiences in New York, he joined Natuzzi as Marketing Program Manager and become Brand Ambassador, a role that led him to travel around the world as a representative of the DNA and values of the company.
In 2015 Pasquale Junior started working together with his father, CEO and Chairman Pasquale Natuzzi, on the rebranding project resulting in a deep renovate process of the communication strategy creating an addition to Natuzzi signature style, adding the Apulian – Mediterranean lifestyle as the focus of the brand communication.
In a few years he was appointed Communication Director & Deputy Creative Director, Stylist & Creative Director and Chief Creative & Marketing Officer. He explores fresh avenues in the development of new products and has launched a new brand strategy with the goal of transforming Natuzzi Italia into a lifestyle brand that is able to attract new generations of consumers through an experiential approach that unites design, communication, events and interactive projects. In 2019, he was also appointed Regional Manager Emerging Markets.
He likes to describe himself as a contemporary nomad, with firm roots in Puglia and Milan, but with an eye on the world, which he constantly explores in search of new talent in the art and design world. He is passionate about fashion and craftsmanship and personally designs his clothes, which are made by “masters” of Neapolitan and Apulian tailoring.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.