New Workshop with Fondazione Prada
Domus Academy Master in Luxury Brand Management students started their Digital Communication workshop in collaboration with Fondazione Prada.
The objective of the workshop is to design and execute a communication strategy focused on generating tangible business results, reinforced brand image and increased awareness.
During this workshop, students will be asked to develop a strategy with a focus on one of the areas of the Bar/Restaurant, Accademia dei Bambini, Biblioteca, Cinema and/or Music. Eventually the strategy must be focused towards broadening the awareness and enhancing the customer experience through several touchpoints.
Thanks to this workshop students will appraise effective and innovative digital communication strategies, which can be implemented by lifestyle and luxury brands.
Fondazione Prada, co-chaired by Miuccia Prada and Patrizio Bertelli since 1995, is an institution dedicated to contemporary art and culture.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.