Students Work with Bvlgari on Digital Luxury Communication
Students from five Domus Academy master’s programs participated in the Digital Luxury Communication workshop, collaborating with Bvlgari to develop enchanting and innovative digital communication concepts that could reflect the brand’s exceptional history and style.
A Roman retailer of jewelry, watches, and leather goods, Bvlgari infuses its creations with an emotion that is unique to its Italian heritage. Students from the Master in Luxury Brand Management, Master in Business Design, Master in Visual Brand Design, Master in Fashion Management, and Master in Fashion Styling & Visual Merchandising worked together to create new branding strategies for the firm.
Due to this pandemic, Luliang Chen chose the photographer as the user of his project. Photographers need to frequently work outdoor, therefore functions and lifestyles need to change accordingly.