Short Course in

Business Design and Strategy

Business Design and Strategy

Language: English

Starting periods: January

SHORT COURSE DETAILS

Duration 4 Weeks

Hours 60

Location Online

Fee 2.500

THE COURSE

At the beginning of the course, participants will identif y a company and use a design thinking approach to discover weaknesses and threats that are making its future uncertain. Then, they will apply business design methods to define a viable proposal to pivot its business model. In the latter part of the course, the participants will adopt a service design mindset to develop an innovative, human-centred product/service system that can be delivered to the market in a very short time frame, to boldly reorient the company toward a successful direction.

STRUCTURE – SUBJECTS
– VUCA world
– Design thinking
– Business design
– Service design
– Product/service system innovation

WHO SHOULD APPLY

Domus Academy Short Courses are tailored mainly for postgraduate students, students in the process to be graduated and young designers.

All courses are taught in English. A high level of proficiency in the English language is required.

LEARNING OUTCOMES

On successful completion of the course, students will be able to:
– Analyze contemporary topics from critical perspective to inform the design process;
– Develop an articulated design context based on research;
– Formulate a conceptual proposal for a product, service, space or architecture that responds to a new design context;
– Apply a design method in a process that reframes the role of design;
– Appraise how design can positively impact our future.

Course Programme
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