Bastards Everywhere competition
Bastard is a Milan-based brand that designs, produces and sells technical clothing and equipment for snowboard, skateboard and streetwear.
Born in 1994 from the common passions and style of 4 friends, after 20 years it’s still run by the same crew and it’s now recognized as a milestone in the Italian snowboard/skate/street field.
One of the reasons why Bastard succeeded in lasting long, while a lot of brands have had short-term lives can probably be found in the vivid and strong brand vision these four friends have kept over the years and the coherence of core brand values and philosophy with actual products, which has been recognized and adopted by a large and passionate community.
The increasing awareness (on a local and global level) around Bastard’s activities is a great chance to reach a much wider audience thanks to special collaborative projects and new brand extension projects.
The goal is to identify an area or a location and create a coordinated brand image designed for a new Flagship Store aimed to engage new passioned customers around the globe.
The new Flagship Store will exploit the strength, from a communication point of view, of Bastard’s core values through a “cultural project” by considering contextual opportunities and by transposing the company’s approach towards your own cultural identity and / or your country of origin cultural system.
The works must be mailed to Domus Academy by and not later than 22nd April 2016.
Candidates will be informed about the results of the competition by e-mail on 16th May 2016.
Projects in digital format must be uploaded clicking the button below:
or sent by e-mail to: firstname.lastname@example.org
Paper works must be sent to:
Master Program in Visual Brand Design
Via Carlo Darwin, 20 – 20143 Milan – Italy
• One scholarship covering 60% of the total tuition fee of the Master Program
• One scholarship covering 50% of the total tuition fee of the Master Program
• One scholarship covering 40% of the total tuition fee of the Master Program
• Two special mentions covering 20% of the total tuition fee of the Master Program
Projects will be selected and evaluated by the Faculty of the Master in Visual Brand Design of Domus Academy and Claudio Bernardini of Bastard.
Download the detailed announcement by clicking the button below: