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日期 01.02.2016
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The Future of Luxury Fashion Retail

Master in Fashion Management in partnership with Camera Italiana Buyer Moda THE BEST SHOPS – September 2016

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The Future of Luxury Fashion Retail

Founded in 2000, the Camera Italiana Buyer Moda is a nonprofit association, a pioneer and an international benchmark that brings together the owners of 80 of the most prestigious Italian multibrand stores of luxury labels.

The exceptionally selected members stand out by their strong image, heritage, solid economic base, a high quality of the services and the brand portfolios they carry. Whilst the Camera Buyer awards the selected stores a certification of quality assurance THE BEST SHOP In Italy, it also promotes and supports them with activities ranging from commercial agreements with suppliers, to buying support by agreements and collaborations with special services and fairs organizations.

In recent years, the role of the Camera Italiana Buyer Moda has changed compared to the past and its weight in the Italian fashion system has become even more evident. Lead by Mario Dell’Oglio, CIBM is following a new strategy in response to the current fashion reality. The main focus is on buying and selling well, enhancing the image and e-commerce platforms of the stores, and investing in the new generation.

Brief

Candidates are requested to complete an in-depth research and analysis of the global luxury fashion retail industry, as a significant contributor to the economy. The research should cover the existing fashion retail formats and its most recent evolutions in terms of business models and the best practices in terms of online and offline retail concept innovation. Following their analysis, candidates will present a synthesis of their insights and develop a portrait of the global online luxury consumers, their lifestyle and purchasing behaviors, the typical and immerging means of communication channels, and the top dominating trends forecasted for the future. Finally, an essential list of recommendations to be implemented by luxury fashion retailers to stay relative and survive the current competitive scenario. The consistency and creativity between the project proposed and the existing reality of luxury fashion retail sector will be considered as fundamental elements of the project.

Deadline

The works must be mailed to Domus Academy by and not later than April 15th 2016.
Candidates will be informed about the results of the competition by e-mail on May 5th 2016.

Entry Delivery

Projects in digital format must be uploaded clicking the button below:

APPLY ONLINE

or sent by e-mail to: competitions@domusacademy.it

Paper works must be sent to:
Domus Academy
The Future of Luxury Fashion Retail
Master Program in Fashion Management
Via Carlo Darwin, 20 – 20143 Milan – Italy

Prizes

• One scholarship covering 60% of the total tuition fee of the Master Program
• One scholarship covering 50% of the total tuition fee of the Master Program
• One scholarship covering 40% of the total tuition fee of the Master Program
• Two special mentions covering 20% of the total tuition fee of the Master Program

Jury

Projects will be selected and evaluated by the members of Camera Buyer, the Faculty of the Master in Fashion Management and the Domus Academy Fashion School Faculty.

Announcement

Download the detailed announcement by clicking the button below:

DOWNLOAD